Henllan swaps Bread for Bakery name in expansion push
Our rapidly expanding craft bakery is launching a re-brand after more than 100 years as it seeks to grow and increase job numbers. Henllan Bread, first set up in Denbighshire in 1908, has become Henllan Bakery to better reflect the full range of products they now sell.
The Denbigh based firm has already expanded rapidly over the past five years - spreading the brand through North Wales and over the border.
It has seen staff numbers go from the 40s to 72 and they are now determined to press on with an expansion that could see staff numbers hit 100 plus within three years.
Henllan director Ed Moore said the new name will help with their growth push, which is supported by the expansion of the site on Colomendy Industrial Estate.
He said: “The re-brand is a massive step for us, the name dates back to 1908. but you can’t be too sentimental in business, you have to think of the future and for us the name Bakery better reflects what we now do.
“The fundamental part of the name is Henllan and what we do won’t change, we are still a family firm making and selling craft bakery products.
“Both the bread and cake sides of the business are growing but it can be hard selling cakes sometimes under a bread brand when you are at trade shows.
“Bakery incorporates everything we do and we think it will help with our growth.”
Vans from Denbigh leave the site every morning to deliver bread, cakes and other baked products around the region and into England.
They have also started exporting to the US after trade shows over the Atlantic to promote Welsh produce.
Ed said: “We are expanding all the time, moving into new areas over the border, and now have a deal with Co-op for all their stores on the Wirral.
“It is all down to the quality of the product at the end of the day.
“People like buying local but you have to have the quality product as well.
He added: “We are now building our extension which will increase storage and then allow for us to increase production lines here, bringing in new machinery. Demand is growing all the time and we have to increase production to keep up with that demand.”